Since entering IT nearly 8 years ago (as a developer) my role has changed ever further from coding more towards requirements gathering, account management, support, ITSM, comms and more. Along the way I’ve picked up certificates in project management (PRINCE2) and IT service management (ITIL and ISO20000). As time passed it became increasingly difficult to state what my job actually was. Whenever a new person joined the team we would go round the room to each introduce ourselves and state our job (“I’m and I’m a developer”) but when it got to me I’d find myself waffling about “…this and that…”
I knew I was doing something every day, quite a lot actually, but it was hard to state in a single job title what this was. I’d tried technical consultant analyst was sort of it but not exactly.
Then I came across the notion of the Business Analyst. This is a job title that appears to cover a good proportion of what I actually do for much of the day. To that end I’ve now bought the book (Business Analysis 2nd Edition, Paul, Yeates and Cadle [Editors], BCS), joined the LinkedIn group, and will ultimately attempt to persuade my employer to at least pay for the exam (if not a full taught course).
BA appears to be what I’ve been looking for, so let’s see where this takes me….Read More
Just some thoughts regarding the concept of conversion, i.e. the moment when you go to a web site and do the thing they want you to do. Quite what that is depends on the site of course: Amazon want you to buy something, Twitter want you to tweet something, the BBC want you to find the content and information you were looking for. So not always about sales, but sometimes not a clear, single outcome. The BBC’s conversion might be any number of things.
What about an e-portfolio system? To record an event or learning outcome? To reflect on an event? Learn from something? Learn from everything? A great deal will depend on the user’s relationship with their e-portfolio. The reluctant user will want to just get done what’s required of them. The engaged user some sense of personal overview of their achievements and progression. In reality, for both users there’d probably a bit of both.
So how does a provider of an e-portfolio gear their system to best achieve this conversion when it can mean different things to different people at different times. Add on top of that the requirements of educational bodies who must assert their requirements into the system’s processes – by that I mean, college X requires that trainees complete certain number of assessments and demonstrate a particular set of competencies.
Perhaps the solution to this is to provide multiple paths that a user can follow in any particular visit to the site that will provide multiple possible conversion types. By identifying what these paths are from page 1 then can the conversion be achieved in a more efficient and productive way. The challenge then will be how to identify these paths, but help may be at hand in for form of Google analytics – something designed specifically for this task and best seen when looking at the clear business/e-commerce conversion types. More cryptic conversion types just means the analytics data contains a cryptic solution that will require more careful study of the data.Read More