I’ve had a personal LinkedIn account for a while now and increasingly found the various Groups (IT Service Management, Social Media) a great source of knowledge and ideas, much like forums did when learning about web development. From a work point of view I now need to start getting the ePortfolio onto LinkedIn too, i.e. as a business.

However, before diving in head first I think there needs to be a some planning and strategising to be done first.

As far as strategy is concerned, what are the objectives of setting up a LinkedIn account for ePortfolio? Who are we looking to engage with, customers, users, or both (separately or together)? In what way will the content being delivered or discussed be different from the ePortfolio Talkback blog? How will we know if we a reaping benefits from doing this, how do we measure success?

As for planning, having established that there’s a business case for proceeding, what risks are there? Perhaps most importantly, will there be time allocated to generate content and respond to inputs (probably my time, along side the blogging and tweeting)?

Just LinkedIn?
Broadening the topic slightly, why just LinkedIn? We have pretty much excluded using Facebook, the main reason being that our users are very likely to be fb users already but are quite likely to want to keep their work and non-work social networks separate. The more formal and professional environment of LinkedIn provides a more appropriate (and troll-free??) area to allow more production discussions to progress.

I should say that I’ve set up a Google+ page already for ePortfolio but have to confess as yet I don’t know what to do with, at least understand what might happen here that would be different from LinkedIn. One thought is the google+ might conveniently lie halfway between fb and LinkedIn. By that I mean users may not wish to speak their minds on LinkedIn for fear of future employers reading something even slightly candid the may prove prejudicial in what many see as a their online CV. Google+ could give the users openness without having to mix work with personal fb activities.

Of course there are gazillions of other social media options that could be of interest but one step at a time: in the same way that using a specific software as a solution looking for a problem, launching into a social media environment with a specific strategy and goal will at best waste time, and at worst leave a trail of disused and forgotten accounts littering the Internet. Branded ghost towns that when stumbled upon would leave your organisation looking a little les impressive.